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FDA and AACR Launch Project Livin’ Label


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The American Association for Cancer Research (AACR) and the U.S. Food and Drug Administration (FDA) will collaborate on Project Livin’ Label, a new educational initiative that aims to foster broad understanding of specific oncology product labels and increase awareness of recent oncology drug FDA approvals among physicians, patients with cancer and survivors, industry representatives, and others.

For each oncology product to be featured as part of this initiative, the FDA’s Oncology Center of Excellence will moderate a panel discussion to include the FDA reviewer(s), a clinical trial investigator from academia, a patient who has benefited from the therapy, and a representative from the company that developed the drug. This interaction about the product’s development and the FDA’s review process will provide essential information for the safe and effective use of the product.

Raising Awareness

“As part of its mission, the Oncology Center of Excellence leads several initiatives to educate oncologists about the FDA’s role in drug development,” said Richard Pazdur, MD, Director, FDA Oncology Center of Excellence. “Project Livin’ Label aims to bring together participants for an informal discussion of the backstory of how drugs were developed and ultimately approved. We hope these discussions will provide a stimulating educational experience for the oncology community, and we are fortunate to partner with the AACR to offer these free broadcasts.”

Richard Pazdur, MD

Richard Pazdur, MD

Margaret Foti, PhD, MD (hc)

Margaret Foti, PhD, MD (hc)

The first episode, moderated by Dr. Pazdur, discusses the story behind the April 17, 2020, approval of tucatinib. The Oncology Center of Excellence will select the oncology products featured in future episodes based on certain attributes that illustrate key issues in the development and review of each oncology product. 

“The AACR is proud to partner with the FDA’s Oncology Center of Excellence on another exciting and innovative initiative, Project Livin’ Label,” said Margaret Foti, PhD, MD (hc), Chief Executive Officer of the AACR. “This new educational initiative will help clinicians and patients become more familiar with the oncology drug label.”

These panel discussions will be recorded and broadcast on demand via the AACR’s myAACR platform, through which health-care professionals who attend can claim Continuing Medical Education credit. The videos will be free to view.

To learn more about Project Livin’ Label, visit https://www.aacr.org/professionals/policy-and-advocacy/regulatory-science-and--policy/regulatory-science-and-policy-educational-activities/-project-livin-label/


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