Partners HealthCare to Become Mass General Brigham: 5-Year Strategic Plan
Anne Klibanski, MD
Partners HealthCare President and Chief Executive Officer, Anne Klibanski, MD, unveiled a 5-year strategic plan and announced plans for rebranding its health-care system. Partners HealthCare, which serves more than 1.5 million patients and receives nearly $2 billion in research funding annually, will be renamed Mass General Brigham.
“Our patients are at the center of all we do. The overall aim of our strategy and new name is to create the premier integrated health-care system of the future, built on the strong reputations of our academic medical centers,” said Dr. Klibanski.
Five Strategic Themes
Senior leaders from across the entire system, including academic medical centers, specialty and community hospitals, physicians, and insurance companies, are focused on developing five strategic themes:
- Reinforce for patients that -Partners HealthCare is a destination for comprehensive health-care services and also develop cross--academic medical centers of excellence
- Consolidate and expand its -national and international impact on health
- Build upon its innovations in diagnostics, therapeutics, devices, and data analytics for patient care and impact on the health of communities
- Focus on a value-based model that delivers affordable primary care, secondary care, and behavioral health care in the community and makes patient-centered programs and services central to delivering better outcomes for patients
- Further serve communities by working to address a leading community health issue.
Based on feedback from patients and employees and extensive market research, Partners HealthCare will begin the work to transition to become Mass General Brigham. The initial rebranding efforts began 1 year ago with a goal to strengthen regional, national, and international recognition for the ongoing work of the health-care system. The Partners HealthCare board voted unanimously to approve changing the name of the system to one that more closely aligns with the system academic medical centers: Massachusetts General Hospital and Brigham and Women’s Hospital. ■
